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Diving into the Future: Lancaster Scuba's Rebranding

Diving into the Future: Lancaster Scuba's Rebranding

At Lancaster Scuba, we’re excited to announce a big change that reflects our evolution in the diving world. Our beloved Lancaster Scuba Center has officially joined forces with GearUp Guide, creating a new and vibrant brand that combines our strengths and passions into one fantastic experience for our community of divers.

Introducing the New Lancaster Scuba

This exciting move brings together Lancaster Scuba Center’s rich history and expertise with GearUp Guide’s extensive ecommerce reach. Together, we’re now simply Lancaster Scuba, a premier destination for all things diving—whether it's gear, training, or travel. The new brand reflects the personality, style, and influence of our founder, Johnny Walker, who has been at the helm of both previous brands with his wife, Gini, for over 30 years.

Our Journey So Far

Lancaster Scuba has a proud heritage, starting as a small dive shop on Greenfield Road in Lancaster, PA, back in 1993. Over the years, we’ve expanded, evolved, and rebranded, adapting to the needs of our community. In 2012, Johnny and Gini brought their son, Zach, into the business to spearhead innovation and growth. This led to the launch of GearUp Guide in 2014, which expanded our business into ecommerce and introduced a wider range of products, including gear for freediving, spearfishing, and snorkeling. Now, with Zach as CEO, we’re continuing to grow and innovate.

What We Offer

The new Lancaster Scuba is all about providing a seamless experience for our customers. Our new slogan, "Gear. Dive. Travel.", sums up our offerings perfectly:

  • Gear: We provide an extensive range of top-quality scuba equipment, with services including sales, rentals, and servicing for over 15 different brands.
  • Dive: Our PADI certification courses cater to all levels, from beginner to professional, and include specialty courses like Spearfishing.
  • Travel: We offer a range of diving trips, from local quarries to tropical destinations like Cozumel, St. Lucia, and Bonaire.

Johnny Walker, the founder of Lancaster Scuba, is thrilled about this new chapter. "This combination allows us to offer a complete diving experience to the dive community across America, all under one brand," he said. "Whether you need gear, training, or travel, Lancaster Scuba is here to support you at every step of your diving journey."

Join the Community

Lancaster Scuba is more than just a business; it’s a community. We love hosting group diving trips, from local outings in nearby quarries to tropical excursions, fostering a sense of camaraderie among divers. Our new website also continues the Johnny Coin Rewards program, ensuring a smooth transition for existing customers from GearUp Guide.

We can’t wait to continue this journey with you, providing the best in gear, diving, and travel. Dive in with us at Lancaster Scuba, and let’s explore the underwater world together!

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